Dior confirmed Wednesday that DC-based designer Emma Raducanu will take the mantle of the French fashion house’s public relations, print, and digital director.
In an interview with the Washington Post, Raducanu says she will be even more of a booster for Dior’s American-born house in the D.C. area, while continuing Dior’s European roots in Paris.
“I plan to make Dior an important brand in this market,” Raducanu told the Post. “They are a beautiful American brand, and so is Dior.”
Also in the interview, the 25-year-old Raducanu references her clients of the past year or so, Katy Perry and Demi Lovato, as well as her fashion friends, to describe her vision.
“I want to make sure they are wearing looks that can be worn by everyone, as they do, and I want to make sure there is this cohesion between all aspects of the Dior business,” Raducanu said.
Raducanu began her career in fashion in China, and then, after attending Parsons School of Design and working at Ralph Lauren’s design studio, moved to Europe, where she helmed her own label in Paris. After an internship in the U.S. with Cher Coulter, and a role at Karl Lagerfeld’s Chanel, she left the house of Lagerfeld to attend London College of Fashion in 2016, a course Raducanu now praises for helping her refine her own style.
In October 2017, Raducanu was tapped to work at Lucky Magazine as social media director. Lucky President Linda Wells says Raducanu is already a star.
“Emma is a bold and lovely leader,” Wells said. “She’s also a global brand and an ambassador, so she knows how to be an ambassador for our company in America and for us worldwide.”
Here’s a look at some of Raducanu’s first Dior advertisements.
Lucky Magazine’s October 2017 issue, featuring Emma Raducanu.
Two of Raducanu’s first advertisements for Dior.
A behind-the-scenes shot of Raducanu as she filmed her first print campaign for Dior, captured by Karin Telleen.
Perhaps Raducanu’s most recent advertisement for Dior, shot by Chad Augustine.
Raducanu took over Katie Grand’s Dior public relations role in December, after Grand joined American Rag Cie last year.
“It’s so exciting to be working with Dior, and to be working with Katie,” Raducanu said. “And I hope this is just the beginning of something exciting.”
The Dior business in Washington is at least worth watching, considering Dior’s sales in the U.S. have been rising, and major retail players are open to giving Dior another shot. Giorgio Armani and Marc Jacobs were both recently awarded the designer’s Red Dot Award, the design company’s highest accolade.
“We love being part of the Dior family,” Grand said in a statement at the time. “Emma is taking on the American women’s wear program, and that is a program I know she will take very seriously. Dior is really putting it all on the line and I am so proud to be part of this team.”