Last week saw The Great British Bake Off take on its first ever Vegan week to some people’s joy and to others dismay and we saw Jon Jenkins leave the tent.
While Ruby’s dramatic cake collapse gave us a bit of drama, it was something Noel Fielding said that got us thinking.
He said to belgium-born contestant Kim-Joy: “You look like you might know your way around a vegan restaurant. But you’re not vegan are you? You just have that air about you.”
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Throwback to Carmel by the Sea, California! Reminiscing because when I posed with this cookie, I never knew I would be on the bake off. I always dreamed that I would be though! California dreaming!!! 💖💖💖#dreamcometrue . . . . #gbbo #baking #gbbo2018 #carmel #kimjoyskitchen #kimjoy #bake #ilovebaking #carmelbythesea #california #californiadreaming #dream #happy #instagood #thegreatbritishbakeoff #thegreatbritishbakingshow #howdidigethere #love #dreamsdocometrue
Kim-Joy, known for her quirky style and bold eye makeup agreed with him and this made us think: do vegans have a particular look and what is a stereotypical vegan look?
Well, we took to Twitter to speak to Bake Off viewers to see what they think.
Lauren Mitchell, a student from Devon who is Vegan said: “It’s such a ridiculous stereotype that someone can “look” like a certain type of diet. Kim Joy clearly dresses exactly how she wants to express herself and your fashion choices have no relation to your diet choices unless you mean them to.
I think the stereotype for the way vegans look is not necessarily that they look a certain way, it’s just any type of style but if it’s EXTREME then you may “look” more like a vegan since our diet choices are also very often labelled as extreme (although I fail to see how eating plants is extreme).
I’m aware that some people would fit that stereotype however I think anyone that believes that stereotype is true all the time has never met a vegan that doesn’t dress ‘extreme’ or even a omnivore that dresses quirkily such as Kim Joy does.”
Angel Fletcher Penfold, a Social Marketing Assistant from London said: “I think Vegans tend to look natural but quirky, maybe with a slight hippy 70s vibe. I always think of them wearing natural colours like khaki and brown and long, flowing materials and shapes.
I asked around my office what they thought and they said ‘vegans always have dreadlocks with a woolly hat’. My vegetarian work friend even said ‘unwashed.’ It seems ridiculous to assume we can guess who is a vegan just by their appearance but I guess we all make assumptions.
Noel’s comment was of course in jest and definitely less brutal than my work colleagues.”
It’s interesting to see how a lifestyle choice can form a stereotype through fashion. We’ve put together an outfit with vegan clothes that could match the description above.
If you want to fight against the stereotype tweet us at @ecostyletweets.