Ethical brand Uncaptive take on first ever fashion show in Hadrian’s Tipi, Newcastle

Newcastle-based brand Uncaptive recently took to the ‘catwalk’ in Hadrian’s Tipi to showcase their fashion products to the public.

With their store located in Stack’s creative social hub, the event took place only a stones-throw away. The company got locals to model their ethical and sustainable items from sweaters to scarves and even Elvis and Kresse firehose belts.

Uncaptive joined with fellow northern and fur-free brand Lulu Bella and took notes from them on how to improve in future fashion shows which they are looking forward to already. Itala Periotto, co-founder of Uncaptive said: “It was definitely a new experience for us; we’ve never done it before. It’s something I think we should do more often. It was just nice to be in touch with the customers and showcase the collection.”

Uncaptive was set up online around two years ago. Founders Itala Periotto and Declan Hill then branched out to markets and fairs. Their shop at Stack only opened three months ago and products have been added slowly.

They stock a range of sustainable items such as bamboo socks, bamboo toothbrushes, organic cotton garments and sweaters made from recycled plastic. 

The brand sell only ethical and sustainable products but also pride their stock on being made under fair trade. They also have a range dedicated to vegans. 

Many of the items mentioned can be seen in the catwalk video below alongside an exclusive interview with Itala and Declan.

However, the brand’s beauty ranges weren’t showcased at the event, so they plan on setting up workshops in the future to give customers a hands on experience.

The event was a huge success with many people huddled in a circle to take a look at what Uncaptive have to offer.

Jennifer Shepherd, the event organiser said: “I think it went really well. With it being based in the tipi, we haven’t got the opportunity to do practices or run-throughs so it’s all just been practice outside of it and turn up on the day and just really going for it. So, that aspect of it worked really well. I think the crowd that came were a really good crowd and they got to see two different types of retailers, so that was really positive for them. It’s definitely something that we would do again.

The future is bright for Uncaptive and alongside shows and workshops they would like to grow more as a company.

Co-founder, Declan Hill said: “Next year, we plan on travelling quite a bit more to promote the brand again because thats what we did in the first year. We travelled around the country. Hopefully we’ll open a couple more shops.”

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