John Lewis Newcastle: Styling suits sustainably and the ethical future of the store

Suiting is a key trend for 2019 and Eco Style’s editor, Faye Dixon, was set the challenge by Emma Snowdon and Elena Collaro, John Lewis’ personal stylists, to use the items available in the Newcastle store to create a look to ‘suit.’ It was surprisingly easy to create an ethical ensemble.

Photo Credit: Lucie Simon

John Lewis are doing all they can to work sustainably with their fashion by reducing carbon emissions in deliveries and using less packaging. By 2025, they hope to have completely recyclable packaging. But, in terms of the clothing they stock, there are plenty of sustainable choices within the brands and the five personal stylists in store are beyond happy to help you choose them.

There are some dedicated brands that are solely ethical such as Selected Femme. Indie and contemporary sustainable brands can easily be found by entering ‘loved&found’ into the John Lewis search bar.

Elena Collaro, a John Lewis Personal Stylist in the Newcastle store, believes that the vegan community is expanding in the North East but if more students were to come to the Newcastle store, it could offer even more ethical choices. She said: “Some shops are more equipped than others in terms of that and it depends also on the town and how much interest there is around these topics. In Newcastle, we have a few options but in Leeds, for example, there’s a massive section of all of these lovely brands. There’s an actual loved&found section in the store.”

To create a vibrant look for the challenge set, Faye styled a Ralph Lauren Audryck jacket in the shade Lipstick Red for £265 paired with a pair of Selected Femme Amila trousers in the shade True Red for £25. A simple Selected Femme Ann logo tee reading ‘Femme’ for £20 was added for a casual element.

Photo Credit: Abi Farebrother

Following the 2019 bumbag trend a Day Birger et Mikkelsen Gwyneth bumbag in black for £35 was draped across the body and to colour block, a John Lewis, black, occasion wrap scarf for £22 (not available online) styled through the belt loops of the trousers created a casual yet stylish finish.

You can find a similar scarf that would work with this look for £30 on the John Lewis website.

Elena and Emma are holding an eco weekend at the John Lewis Newcastle store in Eldon Square set to be held on April 6 and 7 at 2pm with a talk about sustainable fashion.

Elena believes that the expense that comes with ethical fashion may scare people away. She said: “Something to keep in mind is that the most ethical thing to do is to not buy too much stuff that you don’t really need.”

To find out more about personal styling or to book a styling appointment at John Lewis click here. All clothes featured in this article are available at John Lewis, Eldon Square and online at johnlewis.com.

Tweet us your thoughts at @EcoStyleTweets.

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